April 2013: [Our PR Study] We carried out a Lifestyle Study targeting consumers living in Yangon.
The following is the survey overview.
・Target: Owners of Smartphone supporting Burmese, who participated in the survey with the App.
・Surveying Method: Offline screening (face-to-face interviewing) and mobile App research at home.
・Sample size: N=15
・Study Period: from 14 to 20 March 2013
Result Overview
■Photographs of Kitchens
■Photographs of Rice cooker and brand logo
* Examples of Surveyed Items
・Photos of rooms
・Photos of home electrical appliances (air-conditioners, refrigerators, rice-cookers and washing machines) owned by respondents
・Laundry detergents and currently used products
・Income and expenditure
For further information about the study, please see the following PDF report.
- Lifestyle Study - Yangon (Myanmar) -
