Dec 2014: [Our PR Study] We carried out Survey on Sports and Hobbies in in Mekong Five Countries(Myanmar, Cambodia, Laos, Vietnam, Thailand).
The following is the survey overview.
・Target: People aged 16+ who live in target countries.
・Surveying Method:
As to Myanmar, Cambodia and Laos, we recruited participants and collected responses through “Smaphone”, SurveyMY community on Facebook.
As to Thailand and Vietnam, responses were collected from our partner's online panel.
・Sample size: N=1075
・Study Period: from Mid of Nov to Mid of Dec 2014
Summary of Result
■Football is the most popular in every country, except Thailand.
Volleyball, the runner-up.
Q. What sports do you usually watch? （MA）
■C. Ronaldo and R. Messi are popular in every country.
Basically, football players are often associated with. Volleyball players are by the Thais and Taekwondo practitioners by the Cambodians.
Q. Do you like any particular athletes? If you do, who is the most favorite?（OA→SA）
■Football and badminton are played by many.
In Myanmar alone, more people jog / run.
Q. What sports do you usually do?（MA）
■Music appreciation is most popular, except in Myanmar.
Reading, top in Myanmar, comes next, followed by travel, games, etc.
Q. Do you like any particular athletes? If you do, who is the most favorite?（OA→SA）
For further information about the study, please see the following PDF report.
Survey on Sports and Hobbies- Mekong Five Countries(Myanmar, Cambodia, Laos, Vietnam, Thailand) -
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